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Fluorescent print samples by Xerox

Beyond CMYK: Bring digital print alive

Colour is one of the most important factors in digital printing, get the colours right and your printed materials will look amazing, but get it wrong and you could be left very disappointed. CMYK is a popular choice for digital printing to help ensure the colours on your printed materials perfectly match those in your digital design. 

This is particularly important when it comes to brand colours and ensuring they are exactly as they should be on your print outs. Examples of when to use CMYK include business cards, brochures, promotional products and product packaging. 

What is CMYK? 

CMYK is a colour profile, it stands for colours used within any printing process, Cyan, Magenta, Yellow and Black. If you are wondering why black is represented by K, it is because black is the key colour and therefore shown as K rather than B. 

Black is the main colour or the key colour, it provides depth and shading to determine the image outcome. Whilst cyan, magenta and yellow are used to recreate a spectrum of different colours for digital print. 

Going beyond CMYK

Beyond CMYK means anything that is not the traditional cyan, magenta, yellow and black. The Xerox range includes white, gold, silver, clear, fluorescent CMYK, gamut extensions including orange and green and low gloss clear toners and dry inks. 

Commercial printers will be familiar with Beyond CMYK or CMYK Plus as it is sometimes also known, but expansion in availability across the Xerox range means that Beyond CMYK is becoming more commonplace in offices and studios as well. 

Metallic Collage press

Do we need more than CMYK?

Absolutely yes, while CMYK is more than adequate at meeting your digital print requirements it cannot achieve the same results as Beyond CMYK. Using Beyond CMYK can really bring your digital print alive and set you apart from your competitors.

With Beyond CMYK you can print white and brights on black and dark media and add metallic shimmers and fluorescent pops. Beyond CMKY delivers a host of digital print enhancement opportunities, and as one of the fastest-growing sectors it is expected to become more prevalent. 

Xerox figures from 2020 suggest print enhancements such as Beyond CMYK achieve 50-400% more profit margin and buyers will spend up to 89% more for special effect printing. 

The Xerox Beyond CMYK range

Beyond CMYK technology is only limited by your imagination. It can help you gain a competitive edge, grow faster and get noticed. Bring your digital print to life with glittering golds, shimmering silvers, vibrant fluorescents and versatile layers of white and clear. 

Two of the most versatile Beyond CMYK printers in the Xerox range include the Xerox® PrimeLink® C9065/C9070 Printer and the Xerox® Versant® 280 Press. Let’s take a look at each in a little more detail. 

Xerox® PrimeLink® C9065/C9070 Printer

Ideal for high-volume offices, graphic designers and print service providers. The Xerox® PrimeLink® C9065/C9070 Printer includes adaptive CMYK Plus technology with flexible ink sets and a vivid toner kit including gold, white, silver and clear. 

The Xerox® PrimeLink® C9065/C9070 Printer delivers the most adaptable capabilities on the market: Unmatched application flexibility, unsurpassed image quality, professional-grade finishing, enhanced reliability and security, plus advanced tools and automation.

Its key features include: 

  • Pages per Month: 10,000 to 50,000

  • Rated Speed: Up to 70 ppm for colour and 75 ppm for black

  • Media Size: 102 x 152 mm to 330 x 660 mm

  • Media Weight: 60 to 350 gsm

  • Applications: Print banners, book jackets, calendars, marketing collateral, posters, cards, invitations and more

Xerox® PrimeLink® C9065/C9070 Printer - front view

Xerox® Versant® 280 Press

Take your print operation to the next level with automation, jaw-dropping effects and Ultra HD Resolution with four times more pixels than standard, all in a compact footprint with the Xerox® Versant® 280 Press. 

Get noticed with the Xerox® Adaptive CMYK+ Kit: Vivid and Fluorescent Speciality Toners add gold, silver, white, clear, or fluorescent cyan, fluorescent magenta and fluorescent yellow to your applications. 

Its key features include: 

  • Pages per Month: Up to 80,000

  • Rated Speed: 80ppm

  • Media Size: Custom sizes: 98 mm x 146 mm to 330 x 660 mm. Production envelope printing. Banners: up to 330 x 660 mm

  • Media Weight: 52 to 400 gsm

  • Applications: Coated and uncoated papers, bright papers, labels, business cards, glossy brochures, window decals, durable/synthetic papers, greeting cards, tabs, embossed, polyesters and envelopes

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Print samples printed with Adaptive CMYK+ fluorescent ink

Xerox® Adaptive CMYK+ Kit

Add shiny metallics, bold whites, and glowing fluorescent colours to a Versant® 280 or PrimeLink® C9065/70 printer.

Xerox PrimeLink C9070

Xerox® PrimeLink® C9065/C9070 Printer

The Xerox® PrimeLink® C9065/C9070 Printer delivers the most adaptable capabilities on the market.

Front view of Xerox Versant 180 digital press

Xerox® Versant® 280 Press

Take your print operation to the next level with automation, jaw-dropping effects and Ultra HD Resolution with four times more pixels than standard.

Man and woman looking at a print

Production and Wide Format Print

Stand out results in workflow efficiency, uptime and colour output for reprographic teams and commercial printer operations

xbs digital hub

Digital Hub and Print

Order collateral 24/7 via an online portal for all your web to print, promotional and publishing needs, with the flexibility to customise and personalise content.